Warung Ahog

A Legacy of Flavor, A New Challenge

For years, Warung Ahog has been a beloved destination for families craving authentic pork dishes. From Malang to Alam Sutera and Gading Serpong, its signature flavors have nurtured strong customer loyalty. Yet in today’s crowded F&B scene, great taste alone is no longer enough. To remain relevant, a brand must carry an identity that is fresh, memorable, and aligned with the times.

Branding as the “Secret Ingredient”

In F&B, branding works like an extra seasoning, it makes the dining experience linger in people’s minds long after the last bite.

In the world of F&B, branding works like an extra seasoning, it’s subtle, but powerful enough to make the dining experience linger in people’s minds long after the last bite. Refreshing Warung Ahog is no’t about changing its essence, it is about sharpening it into a more cohesive and lasting identity. 

We translated this idea into four key elements:

• Mascot: We evolved the old logo into a lively mascot, an expressive figure that feels approachable, friendly, and memorable.
• Packaging: We redesigned the packaging with illustrated hampers and thermal bags, bringing Warung Ahog’s warmth into every delivery.
• Supergraphics: We crafted bold visuals inspired by the texture of meat and smoke, creating an identity that is distinctive yet versatile.
• Practical Guidelines: We developed ready-to-use templates so the internal team can execute consistently and with ease.

The soul of Warung Ahog remains the same authentic and rooted in tradition but presented in a sharper, more modern way. It is much like a classic recipe, still true to its origin, but served in a style that feels relevant today.

From Kitchen to Social Media

Branding does not stop at visual design, its influence extends beyond the dining table. Instagrammable packaging, a mascot that sparks conversation, and consistent touchpoints across every channel transform flavors into stories that people can talk about, photograph, and share. This is how a brand grows not only by attracting new customers, but also by deepening the loyalty of those who already belong.

Branding + Taste = The Complete Recipe

Taste and branding are not two separate ingredients. They are a pair that amplify each other, forming the complete recipe for survival and growth in today’s intense F&B competition.

More than just complementing one another, they shape how customers remember, talk about, and return to a brand. For Warung Ahog, this balance ensures that its authentic flavors continue to thrive carried by a brand identity that feels both timeless and relevant today.